Title :
A Study on Novelty-Centered Business Model Based on Value Co-Creation of IKEA
Author :
Yang, Yang ; Li, Shiming
Author_Institution :
Sch. of Manage. & Economic, UESTC, Chengdu, China
Abstract :
This paper indicates that value creation is the core of business model design, according to literature review and case analysis of novelty-centered business model of IKEA. What´s more, it shows that novelty-centered business model, based on the value co-creation, can satisfy both demands of the enterprises and the customers, to improve business performances effectively, and ultimately obtain a sustainable competitive advantage.
Keywords :
furniture industry; IKEA; business performances; novelty-centered business model; value co-creation; Business communication; Companies; Electric shock; Environmental economics; Europe; Globalization; Industrial economics; Production; Statistics; Technological innovation;
Conference_Titel :
E-Business and Information System Security, 2009. EBISS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-2909-7
Electronic_ISBN :
978-1-4244-2910-3
DOI :
10.1109/EBISS.2009.5137903
