Title :
A Study on the Information Integrated Mechanism of Tourist Destination Marketing System
Author :
Zhang Wei ; Wang Jiu-Wei
Author_Institution :
Sch. of Econ. & Manage., Wuhan Univ., Wuhan
Abstract :
Destination marketing system (DMS) is vital to both development of regional travel industry and international marketing. It is the internationally acknowledged advanced thinking of development of travel information. This article sets about the travel e-commerce, probes into the origin and development of DMS, make detailed analysis of the DMS of the travel from "information integration-positive feedback-function promoting", and considers DMS is a kind of dynamic network of co-operation system that renders to destination travel industry connected with every resource utilizing computer, modern communication technology and Internet. Some methods and approaches to solve these problems can also be found in this paper.
Keywords :
electronic commerce; marketing data processing; travel industry; Internet; cooperation system; information integrated mechanism; information integration-positive feedback-function promoting; international marketing; modern communication technology; regional travel industry; tourist destination marketing system; travel e-commerce; Communication industry; Computer industry; Computer networks; IP networks; Industrial economics; Information analysis; Information systems; Information technology; Marketing management; Probes;
Conference_Titel :
E-Business and Information System Security, 2009. EBISS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-2909-7
Electronic_ISBN :
978-1-4244-2910-3
DOI :
10.1109/EBISS.2009.5137907
