Title :
Marketing Innovation Strategy for Terminal Product of the Mobile Communications Industry Chain
Author :
Zhang Shaojie ; Wangxin ; Wang Wenfeng
Author_Institution :
Sch. of Manage., Jilin Univ., Changchun, China
Abstract :
In this article I first introduced the terminal product of mobile communications industry chain of our country, namely the information service. Based on the date of the increment of mobile phone users, the ratio of the value-added service revenue in the total business revenue, the value-added service market structure, I analyzed the terminal product market of the mobile communications industry chain, summarized its marketing situation, and then put forward the suggestions.
Keywords :
mobile communication; mobile handsets; telecommunication industry; information service; marketing innovation strategy; mobile communications industry chain; mobile phone users; terminal product market; total business revenue; value-added service market structure; value-added service revenue; Communication industry; Defense industry; Innovation management; Manufacturing; Marketing management; Mobile communication; Mobile handsets; Technological innovation; Technology management; Toy industry;
Conference_Titel :
E-Business and Information System Security, 2009. EBISS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-2909-7
Electronic_ISBN :
978-1-4244-2910-3
DOI :
10.1109/EBISS.2009.5138009
