Title :
Notice of Retraction
Relationship Study between Interdependence and Relationship Performance in the Marketing Channel
Author :
Qu Hong-Min ; Li Nuo
Author_Institution :
Sch. of Manage., Dalian Univ. of Technol., Dalian
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. The empirical results show that total interdependence has a positive effect on relationship performance, that is, conflict decreases and satisfactions increase, and that asymmetry independence has a reverse effect.
Keywords :
customer relationship management; marketing; asymmetry independence; marketing channel; relationship performance; total interdependence; Data analysis; Helium; Industrial relations; Manufacturing industries; Marketing management; Statistical analysis; Technology management; Testing; Virtual manufacturing;
Conference_Titel :
E-Business and Information System Security, 2009. EBISS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-2909-7
DOI :
10.1109/EBISS.2009.5138030
