Title :
The Application of Mining Association Rules in Online Shopping
Author :
Hongli, Guo ; Juntao, Li
Author_Institution :
Beijing Wuzi Univ., Beijing, China
Abstract :
Data mining is a key technology to get useful knowledge, This paper discusses the data mining association rules´ important role in online shopping, through discussing, building and analysis ing the model based on actual data, obtain that data mining association rules are playing an more and more important role in every aspects of our life and make a forecast to the future development.
Keywords :
Internet; data mining; retail data processing; data mining; mining association rules; online shopping; Association rules; Companies; Dairy products; Databases; Marketing and sales; association rules analysis; data mining; online shopping;
Conference_Titel :
Computational Intelligence and Design (ISCID), 2011 Fourth International Symposium on
Conference_Location :
Hangzhou
Print_ISBN :
978-1-4577-1085-8
DOI :
10.1109/ISCID.2011.153
