Research on Cross-Enterprise Employees Motivation Management Model Based on Internet Platform

Author

Zheng, Xin ; Ye, Minghai

Author_Institution

Sch. of Econ. & Manage., Tongji Univ., Shanghai

fYear

2009

fDate

23-24 May 2009

Firstpage

1

Lastpage

5

Abstract

This paper proposes the importance of through effective management of salesmen who don´t belong to the manufacturers to realize the customer loyalty, with the purpose of creating the customer loyalty chain, focusing on the high salesmen quit rate of Chinese franchising automobile dealers. This paper sets up the Cross-enterprise Human Resource Motivation Management Model Based on Internet Platform from the manufacturers´ perspective, realizing the seamless Connection management, creating the customers loyalty value Chain and manufacturer´s market value.

Keywords

Internet; automobile industry; customer relationship management; human resource management; personnel; Chinese franchising automobile dealer; Internet platform; cross-enterprise employees motivation management model; cross-enterprise human resource motivation management model; customer loyalty chain; salesmen management; Automobile manufacture; Collaboration; Collaborative software; Customer relationship management; Internet; Marketing and sales; Marketing management; Pulp manufacturing; Resource management; Virtual manufacturing;

fLanguage

English

Publisher

ieee

Conference_Titel

E-Business and Information System Security, 2009. EBISS '09. International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-2909-7

Electronic_ISBN

978-1-4244-2910-3

Type

conf

DOI

10.1109/EBISS.2009.5138043

Filename

5138043