Title :
Research on Customer Value´ Data Mining Model Based on Rough Set
Author :
He, Weihong ; Zhong, Jiaming ; Liu, Zhihui
Author_Institution :
Hunan Inst. of Technol., Hengyang
Abstract :
Customer relationship management is hot in intelligent business study Nowadays, in which the evaluation of customer value is one of the basic problems. Data Mining model of customer value is formed that based on customer value comprehensive evaluation index system, making use of rough set theorem, then evaluation objects are sorted and preferred, from which a new method of customer value comprehensive evaluation is acquired. This method is showed to be practical and feasible through examples finally.
Keywords :
customer relationship management; data mining; marketing data processing; rough set theory; comprehensive evaluation index system; customer relationship management; customer value; data mining; intelligent business; rough set theorem; Customer relationship management; Data analysis; Data mining; Information analysis; Information systems; Mathematics; Set theory; Uncertainty;
Conference_Titel :
E-Business and Information System Security, 2009. EBISS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-2909-7
Electronic_ISBN :
978-1-4244-2910-3
DOI :
10.1109/EBISS.2009.5138044
