DocumentCode
2327545
Title
Research on Customer Value´ Data Mining Model Based on Rough Set
Author
He, Weihong ; Zhong, Jiaming ; Liu, Zhihui
Author_Institution
Hunan Inst. of Technol., Hengyang
fYear
2009
fDate
23-24 May 2009
Firstpage
1
Lastpage
5
Abstract
Customer relationship management is hot in intelligent business study Nowadays, in which the evaluation of customer value is one of the basic problems. Data Mining model of customer value is formed that based on customer value comprehensive evaluation index system, making use of rough set theorem, then evaluation objects are sorted and preferred, from which a new method of customer value comprehensive evaluation is acquired. This method is showed to be practical and feasible through examples finally.
Keywords
customer relationship management; data mining; marketing data processing; rough set theory; comprehensive evaluation index system; customer relationship management; customer value; data mining; intelligent business; rough set theorem; Customer relationship management; Data analysis; Data mining; Information analysis; Information systems; Mathematics; Set theory; Uncertainty;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and Information System Security, 2009. EBISS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-2909-7
Electronic_ISBN
978-1-4244-2910-3
Type
conf
DOI
10.1109/EBISS.2009.5138044
Filename
5138044
Link To Document