• DocumentCode
    2331951
  • Title

    The Influence of Perceived Privacy upon the Trust in E-commerce

  • Author

    GONG, Zhen ; Jin, Yongsheng

  • Author_Institution
    Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing
  • fYear
    2008
  • fDate
    20-20 Nov. 2008
  • Firstpage
    141
  • Lastpage
    143
  • Abstract
    Perceived privacy is an important variable to influence customerpsilas trust and loyalty in e-commerce. It is crucial to fully understand consumerspsila perceived privacy in online shopping for understanding consumerspsila online behavior and encouraging them and potential consumers to adopt e-commerce. Through literature analysis, this paper explores consumer perceived privacy in online shopping and consumer behavior.
  • Keywords
    consumer behaviour; data privacy; electronic commerce; home shopping; consumer behavior; customer loyalty; customer trust; e-commerce; online shopping; perceived privacy; Consumer behavior; Engineering management; Information security; Information technology; Jacobian matrices; Privacy; Protection; Psychology; Seminars; Technology management; E-commerce; perceived privacy;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Future Information Technology and Management Engineering, 2008. FITME '08. International Seminar on
  • Conference_Location
    Leicestershire, United Kingdom
  • Print_ISBN
    978-0-7695-3480-0
  • Type

    conf

  • DOI
    10.1109/FITME.2008.13
  • Filename
    4746461
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2331951