A Study on the Enhancement of Competitiveness of Small and Medium Enterprises through the Integration of Marketing Capability with Technological Innovation

Small and medium enterprises (SME) constitute an important part of the national economy. Therefore, to enhance the technological innovation capability of SME in an all-round manner has become an important aspect in building China into an innovation-oriented country. This article, from the aspect of integrating marketing with technological innovation, studied the technological innovationpsilas importance for SME to maintain their competitiveness, and then discussed the supporting role marketing activities play in the technological innovation activities by SME, finally proposed three ways of integrating marketing capability and technological innovation, in order to offer some advice for the enhancement of competitiveness of Chinapsilas SME.