Research on Influencing Factors of Front-Line Salespeople´s Empowerment Readiness

With the advent of the knowledge-based economy, the enterprise´s management philosophy advances with the times as the environment constantly changes. As market competition continues to intensify, marketing activities are enlarging and customer demand is increasingly growing and diversifying. More and more enterprises have empowered their own front-line salespeople. And managers in enterprises are more concerned with the issues which employees in enterprises suit to be empowered and which factors will influence employee empowerment readiness. This paper proposes the definition of front-line salespeople´s empowerment readiness, analyzes influencing factors of front-line salespeople´s empowerment readiness, discusses the effect mechanism of influencing factors of front-line salespeople´s empowerment readiness, finally, and puts forward some suggestions to enhance front-line salespeople´s empowerment readiness from the perspective of human resource management practice.