Title :
Application of Web data mining in integrated marketing of musical instrument
Author_Institution :
Dept. of Comput. Eng., Cangzhou Normal Coll., Cangzhou, China
Abstract :
This paper introduces the integrated marketing of the musical instrument on the website and Web data mining technology. It analyses the application of Web data mining technology in the integrated marketing of the musical instrument on the website. Taking example of one musical instrument store on Tao Bao online mall, canopy clustering technique can be adopted to classify the end users to get the efficient and individual sales strategy.
Keywords :
Web sites; data mining; marketing; musical instruments; Tao Bao online mall; Web data mining; Web site; canopy clustering technique; integrated marketing; musical instrument; sales strategy; Business; Data mining; Instruments; Internet; Knowledge engineering; Marketing and sales; Robots; Integrated marketing on the website; Musical Instrument; Web Data Mining;
Conference_Titel :
Robotics and Applications (ISRA), 2012 IEEE Symposium on
Conference_Location :
Kuala Lumpur
Print_ISBN :
978-1-4673-2205-8
DOI :
10.1109/ISRA.2012.6219186
