Title :
Service innovation opportunities in emerging markets
Author :
Kimbler, Kristofer ; Taylor, Mac
Author_Institution :
K2K Interactive Ltd., Malmo, Sweden
Abstract :
The impact of mobile communication on the quality of life in developing countries is more significant than in mature markets. The combination of particular socio-economic conditions and underdeveloped infrastructure creates new opportunities for mobile service innovation that are significantly different from those in developed countries. The objective of this paper is to discuss and analyse the growth in mobile service innovation and to highlight and examine the new and important role of SDP in the process of introducing new services and business models in emerging markets.
Keywords :
commerce; marketing; mobile radio; socio-economic effects; telecommunication services; SDP; business model; developing countries; emerging market; mobile communication; mobile service innovation; quality of life; service innovation opportunities; socio-economic conditions; underdeveloped infrastructure; Africa; Google; Investments; Mobile communication; Smart phones; Technological innovation; SDP; emerging markets; mobile money; mobile services; service innovation;
Conference_Titel :
Intelligence in Next Generation Networks (ICIN), 2011 15th International Conference on
Conference_Location :
Berlin
Print_ISBN :
978-1-61284-319-3
Electronic_ISBN :
978-1-61284-320-9
DOI :
10.1109/ICIN.2011.6081105
