Title :
SMS and interactivity-some results from the field, and its implications on effective uses of mobile technologies in education
Author :
Stone, Andy ; Briggs, Jonathan ; Smith, Craig
Author_Institution :
Learning Technol. Res. Group, Kingston Univ., UK
Abstract :
This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education.
Keywords :
educational technology; electronic messaging; mobile handsets; mobile radio; SMS; UK youth brand; education; educational technology; interactivity; mobile technologies; two-way SMS; Conferences; Databases; Education; Educational technology; Guidelines; IEEE news; Telephony; Testing; Web page design;
Conference_Titel :
Wireless and Mobile Technologies in Education, 2002. Proceedings. IEEE International Workshop on
Print_ISBN :
0-7695-1706-4
DOI :
10.1109/WMTE.2002.1039238
