Title :
Study of methodology of E-business survey and analysis
Author :
Xiang, Wang ; Xu, Wu
Author_Institution :
Sch. of Bus., Nanjing Univ., Nanjing, China
Abstract :
The article focuses on the design process of survey questionnaire and the analysis process of survey results from the aspect of E-business marketing research. It discusses on the methodology of survey of online shopping and analysis of survey results by the means of describing design of survey object, explorative survey, design of survey project and data collection etc., and explores the statistical and management meaning of the survey results with expect to provide guidance and reference for the enterprisers in the field of online shopping etc.
Keywords :
Internet; customer relationship management; electronic commerce; retail data processing; Internet development; customer loyalty; customer relationship management; data collection; design process; e-business analysis methodology; e-business marketing research; e-business survey methodology; explorative survey; online shopping; survey object; survey project design; survey questionnaire; survey result management meaning; survey result statistical meaning; Consumer electronics; Educational institutions; Filling; Industries; Internet; Materials; Robots; Customer Relationship Management; Customer loyalty; Shopping online;
Conference_Titel :
Robotics and Applications (ISRA), 2012 IEEE Symposium on
Conference_Location :
Kuala Lumpur
Print_ISBN :
978-1-4673-2205-8
DOI :
10.1109/ISRA.2012.6219360
