Classification of Mobile Internet User Behaviors using Qualitative Transition Patterns

The mobile-Internet specific methodology to capture the user behavior characteristics is still on the hot research agenda. Based on an ad hoc assumption that the user loyalty relates to Web visit regularity, the author explores regularity measures to track user behaviors. The author performed a 3-month transition pattern using regular users that visits a Web every month for three months. The author discusses the stability of the measures in the long-term behaviors