Study on B2M integrated information service platform combined with RFID technology in Medicine circulation field

Author

Ming Sun ; Hai Wei

Author_Institution

Dept. of Electron. Inf. Eng., Foshan Univ., Foshan, China

fYear

2014

fDate

20-22 Oct. 2014

Firstpage

30

Lastpage

33

Abstract

With the development of electronic commerce, traditional e-business has gradually changed. Enterprises pay more attention to meet the personalized needs of consumers. Being an all new e-business model, B2M is marketing-oriented. B2M solutions based on RFID are more suitable for the special medical enterprise. Not only do website promotion and shopping guide proceed through online and offline, but also the safety of medicine and medical equipment can be traceable in time. Data and business sharing between different departments can be achieved, and good economic and social benefits can be gained by enterprises. The implementation of B2M platform finally has been a triple-win situation for pharmaceutical enterprises, consumers and Pharmaceutical Administration.

Keywords

Web sites; electronic commerce; marketing data processing; medical information systems; mobile computing; pharmaceutical industry; radiofrequency identification; B2M integrated information service; RFID technology; Web site promotion; e-business; electronic commerce; marketing; medical enterprise; medicine circulation field; shopping guide; Business; Databases; Industries; Internet; Medical diagnostic imaging; Pharmaceuticals; Radiofrequency identification; B2M; Medicine circulation field; RFID; integrated information service; platform;

fLanguage

English

Publisher

ieee

Conference_Titel

Computing, Communications and IT Applications Conference (ComComAp), 2014 IEEE

Conference_Location

Beijing

Print_ISBN

978-1-4799-4813-0

Type

conf

DOI

10.1109/ComComAp.2014.7017165

Filename

7017165