Title :
Study on B2M integrated information service platform combined with RFID technology in Medicine circulation field
Author :
Ming Sun ; Hai Wei
Author_Institution :
Dept. of Electron. Inf. Eng., Foshan Univ., Foshan, China
Abstract :
With the development of electronic commerce, traditional e-business has gradually changed. Enterprises pay more attention to meet the personalized needs of consumers. Being an all new e-business model, B2M is marketing-oriented. B2M solutions based on RFID are more suitable for the special medical enterprise. Not only do website promotion and shopping guide proceed through online and offline, but also the safety of medicine and medical equipment can be traceable in time. Data and business sharing between different departments can be achieved, and good economic and social benefits can be gained by enterprises. The implementation of B2M platform finally has been a triple-win situation for pharmaceutical enterprises, consumers and Pharmaceutical Administration.
Keywords :
Web sites; electronic commerce; marketing data processing; medical information systems; mobile computing; pharmaceutical industry; radiofrequency identification; B2M integrated information service; RFID technology; Web site promotion; e-business; electronic commerce; marketing; medical enterprise; medicine circulation field; shopping guide; Business; Databases; Industries; Internet; Medical diagnostic imaging; Pharmaceuticals; Radiofrequency identification; B2M; Medicine circulation field; RFID; integrated information service; platform;
Conference_Titel :
Computing, Communications and IT Applications Conference (ComComAp), 2014 IEEE
Conference_Location :
Beijing
Print_ISBN :
978-1-4799-4813-0
DOI :
10.1109/ComComAp.2014.7017165
