Title :
Empirical Research on Price Disperse of Two Kinds of Retailers in B2C Market
Author :
Fu, Hao ; Qin, Rongfang ; Li, Xiaoli ; Geng, Lihui
Author_Institution :
Sch. of Econ. & Manage., Southwest Jiaotong Univ., Chengdu
Abstract :
Based on the theoretical hypothesis that e-business will lead to friction-free trade, this paper chooses price data of 50 types of DV and DC product from multichannel retailers\´ (MCRs) and pure online retailers\´ (dotcoms), and makes empirical study. The results show that: on the degree of price disperse, dotcoms\´ prices disperse is lower than MCRs\´, and this difference is significant on random chosen model, which partly supports the hypothesis mentioned above. Besides, empirical results indicate that there are different price-competition strategies between best- selling model and random-chosen model product for two kinds of retailers on B2C market as well as "festival effect".
Keywords :
Internet; electronic commerce; pricing; retailing; B2C market; DC product; DV product; best-selling model; e-business; festival effect; friction-free trade; multichannel retailers; price competition; price disperse; pure online retailers; random-chosen model; Character recognition; Conference management; Costs; Data mining; Econometrics; Information technology; Internet; Statistical analysis; Technology management; Testing; Disperse; Price; Retailers;
Conference_Titel :
Advanced Language Processing and Web Information Technology, 2008. ALPIT '08. International Conference on
Conference_Location :
Dalian Liaoning
Print_ISBN :
978-0-7695-3273-8
DOI :
10.1109/ALPIT.2008.85
