Message from Mobile India chairs

The integration of social networks on the move, the analysis of massively Big Data and provisioning of associated services over the cloud has been gaining momentum. The theme for Mobile India 2014 is Social, Mobile, Analytics and Cloud (SMAC). In India, the subscriber base of Facebook and LinkedIn together has surpassed 100 million mark; and the mobile Internet user base has surpassed 140 million. These two phenomenon generate huge amount of data and a potential user base for myriad of applications in the areas of enterprise, education, healthcare and government programmes. At the same time, it also gives opportunities for niche companies in the area to provide Big Data and analytics support to personalize these services towards individuals and organizations. The cloud paradigm provides a viable alternative, especially for Small and Medium Enterprises to reduce their capex spend and attain advantages of reliability and quick time to deploy. Mobile India 2014 will explore opportunities and challenges in the following four sessions: • Mobile in SMAC • Big Data Analytics and Visualization: Key for success • Mobile Cloud • Mobile Social Media