Embedded Virtual Reality for Travel Security

This study presents an empirical evidence of benefit of narrative video clips in embedded virtual reality (VR) websites of hotels for relieving travel security concern. Even though it was proven that VR functions do provide some relief in travel security concern, a stronger VR website can be built when narrative video clips that show video clips with narration about important aspects of the hotel. Thus we created a video clip that showed and narrated about the escape route from the hotel room, another video clip that showed and narrated about surrounding neighborhood. We then conducted experiments with this enhanced VR website of a hotel by having human subjects play with the website and fill out a questionnaire. The result confirms our hypothesis that there is a statistically significant relationship between the degree of travel security concern and psychological relief caused by the use of embedded VR functions with narrative video clips of a hotel website.