Architectural digital images. Quality and emotional evaluation based on the visualization environment

The visualization of architectural images has always been associated with physical models, panels and displays on large format computer screens. However, technological developments in the past decades have produced new interesting devices such as Smartphones or immersive displays. This evolution has created a new workflow that enables on-site management, virtual visualization and decision making through the viewing of information on those devices. In this paper, we will conduct a statistical study to evaluate the emotional differences on visualization architectural images in different environments and the relationship with the quality perceived by the users related with their previously experience in the architectural framework. The results show that factors related to the user such as gender or previous experience with the typology of images, and the type of device, influence the user´s emotional reaction.