Abstract :
With universal mobile telecommunications system (UMTS) technology reaching maturity stage, current third generation (3G) mobile network deployment increasingly spreads to developing, "follower" markets; at the same time, technical feasibility issues are gradually replaced by economic considerations. We introduce a technology migration model explaining end-user market behaviour, and propose a modular, structured business modeling approach to simulate the economic impacts of an operator\´s go/no-go decision regarding new technology network roll-out. Our model is illustrated by applying it to a realistic case based on an emering-market incumbent operator.
Keywords :
3G mobile communication; economics; marketing; 3G mobile network deployment; UMTS business case; economic considerations; economic impact simulation; end-user market behaviour; market incumbent operator; network upgrade; structured business modeling; technology network roll-out; universal mobile telecommunications system; 3G mobile communication; Bandwidth; Business; DSL; GSM; Ground penetrating radar; Multiaccess communication; Switching circuits; Telephone sets; Telephony; 3G; Business case; UMTS; business plan;
