• DocumentCode
    2365994
  • Title

    Analysis of customer loyalty from the perspective of attitude and behavior

  • Author

    Sun, Pei-Hong ; Xaoi-qiu Gao ; Zou, Xiao-Chun

  • Author_Institution
    Sch. of Manage., Guangdong Univ. of Technol., Guangzhou, China
  • Volume
    2
  • fYear
    2010
  • fDate
    June 29 2010-July 1 2010
  • Firstpage
    321
  • Lastpage
    324
  • Abstract
    This paper analyzes customer loyalty and distinguishes from the dimensions of behavior and attitude, and then the author gives the way to establish and cultivate loyal customers with targeted methods so as to facilitate companies to accurately locate the source of their profits and obtain long-term development.
  • Keywords
    consumer behaviour; customer satisfaction; attitude perspective; behavior perspective; customer loyalty analysis; Measurement units; Customer loyalty; attitude; behavior;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
  • Conference_Location
    Hong Kong
  • Print_ISBN
    978-1-4244-7475-2
  • Type

    conf

  • DOI
    10.1109/ICCSNA.2010.5588844
  • Filename
    5588844
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2365994