Title :
How Chinese consumers respond to 3G diffusion: An introduction
Author_Institution :
Fac. of Bus., Queensland Univ. of Technol., Brisbane, QLD, Australia
fDate :
June 29 2010-July 1 2010
Abstract :
This study describes that Chinese consumers´ reaction to the upcoming mobile technology, 3G. Based on the data collected from 2,904 Chinese consumers online, it reveals their awareness of 3G and intentions to purchase 3G mobile phones. Moreover, it shows the different degree of awareness and the purchase intentions between various demographic groups, as well as the relationship between awareness and purchase intentions.
Keywords :
3G mobile communication; electronic commerce; mobile computing; purchasing; telecommunication industry; 3G mobile technology; 3G technology diffusion; Chinese consumer reaction; awareness degree; purchase intention degree; Licenses; Variable speed drives; 3G; Chinese consumers; awareness; purchase intention;
Conference_Titel :
Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4244-7475-2
DOI :
10.1109/ICCSNA.2010.5588859
