DocumentCode
2366254
Title
PWYW as a participative pricing mechanism in online service
Author
Hui, Zhang ; Lihua, Zhu
Author_Institution
Bus. Sch., Nankai Univ., Tianjin, China
fYear
2011
fDate
25-27 June 2011
Firstpage
1
Lastpage
4
Abstract
As a new participative pricing mechanism, pay what you want (PWYW) has some innovative characteristics making it can be served as a promotional tool to attract customers, as well as a profitable pricing mechanism, though it gives the entire price control to customers. Because of many unique characteristics, it is difficult for online service providers to determine the price of their services. In this paper, we insist that PWYW can be applied to online services. Firstly, we analyses the classification of participative pricing mechanism, and the profitability of pay what you want pricing strategy. We then discuss why PWYW can be applied to online services and how to maximize this pricing strategy.
Keywords
Internet; pricing; PWYW; online service; participative pricing mechanism; pay what you want strategy; profitable pricing mechanism; Companies; Education; Internet; Pricing; Profitability; Online services; PWYW; Participative pricing mechanism;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location
Tianjin
ISSN
2161-1890
Print_ISBN
978-1-61284-310-0
Type
conf
DOI
10.1109/ICSSSM.2011.5959296
Filename
5959296
Link To Document