Title : 
Complex customer network´s service and control
         
        
            Author : 
Yang, Yan-Yang ; Li, Dong-Jun ; Yuan, Qing-Qing
         
        
            Author_Institution : 
Coll. of Transp. Manage., Dalian maritime Univ., Dalian, China
         
        
        
        
            fDate : 
June 29 2010-July 1 2010
         
        
        
        
            Abstract : 
As a complex network, the enterprise´s customer network in accord with the fundamental characteristics of complex networks. The paper analysis the complex customer network´s service and its associated characteristics, summarizes the functions of the service in the network, and then finds the problems of the service, establishes the gap model of the service. Through further analysis, we find the concrete specific ways to improve and optimize the model. In the aspect of network control, the paper focuses on the pinning control methods of the complex customer network, and through numerical simulation methods with different parameters to analyze the network´s controllability and stability. We mainly use the concepts of the complex network to finish our work, and the aims are to provide new and effective methods to improve the customer management in the enterprise.
         
        
            Keywords : 
complex networks; customer relationship management; numerical analysis; complex customer network control; complex customer network service; enterprise customer management; enterprise customer network; numerical simulation; pinning control methods; service gap model; Marketing and sales; gap model; network´s control; network´s service; pinning control;
         
        
        
        
            Conference_Titel : 
Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
         
        
            Conference_Location : 
Hong Kong
         
        
            Print_ISBN : 
978-1-4244-7475-2
         
        
        
            DOI : 
10.1109/ICCSNA.2010.5588868