A study on the strategy of integration and development of China rural tourism and e-commerce

Tourism E-commerce which breaks through the traditional business models and means of tourism, has brought new opportunities for the development of tourism. Integrated development of rural tourism and e-commerce will greatly promote the sustainable, stable and healthy development of the rural tourism. This paper analyzes the need and barriers to the combination of rural tourism and e-commerce, proposing with the strategy of integration and development of rural tourism and e-commerce.