DocumentCode
2367794
Title
A competency test model of marketing personnel in equipment manufacturing industry — Case study of Xi´an equipment manufacturing industry
Author
Lili, Hu ; Chen, Shen
Author_Institution
Economic & Adm. Dept., Xi´´an Univ. of Technol., Xi´´an, China
fYear
2011
fDate
25-27 June 2011
Firstpage
1
Lastpage
6
Abstract
In this paper, we use the methods of analytic hierarchy process to determine the index weight, basing on the building of competency test indexes of marketing personnel, and establishing competency test model. Taking equipment manufacturing industry in Xi´an as an example, the author test the level of the competency, which provides a competency evaluation ideas and methods for marketing personnel in Xi´an equipment manufacturing industry.
Keywords
decision making; machinery production industries; marketing; personnel; Xian equipment manufacturing industry; analytic hierarchy process; competency test index; competency test model; marketing personnel; Analytical models; Correlation; Indexes; Manufacturing; Manufacturing industries; Personnel; Competency test; Equipment Manufacturing Industry; Marketing Personnel;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location
Tianjin
ISSN
2161-1890
Print_ISBN
978-1-61284-310-0
Type
conf
DOI
10.1109/ICSSSM.2011.5959374
Filename
5959374
Link To Document