DocumentCode
2367851
Title
Research on the innovation of marketing channels for IT enterprises in the background of E-commerce
Author
Pan, Yong
Author_Institution
Bus. Sch. of Hohai Univ., JiangXi Univ. of Finance & Econ., Nanjing, China
Volume
2
fYear
2010
fDate
June 29 2010-July 1 2010
Firstpage
85
Lastpage
88
Abstract
This article analysis the traditional structure marketing channel, and found it have much weakness in network economic environment. Integrate electronic business and marketing channel can make up these weakness. The IT enterprises should adjust their pattern of organizational structures and operation forms, establish a marketing system covering the whole country, explore innovation of marketing channel based on electronic business.
Keywords
electronic commerce; marketing data processing; organisational aspects; IT enterprise; e-commerce; electronic business; marketing channel analysis; marketing channels innovation; marketing system; network economic environment; organizational structure; Marketing management; Technological innovation; E-commerce; IT Enterprises; Innovation; Marketing Channels;
fLanguage
English
Publisher
ieee
Conference_Titel
Communication Systems, Networks and Applications (ICCSNA), 2010 Second International Conference on
Conference_Location
Hong Kong
Print_ISBN
978-1-4244-7475-2
Type
conf
DOI
10.1109/ICCSNA.2010.5588931
Filename
5588931
Link To Document