DocumentCode
2368264
Title
Are these reviews for real? The importance of belief and trust in reviews and word-of-mouth for web-purchases
Author
Jianyao Li ; Lee, Albert ; Liu Jingyan
Author_Institution
Sun Yat-sen Bus. Sch., Sun Yat-sen Univ., Guangzhou, China
fYear
2011
fDate
25-27 June 2011
Firstpage
1
Lastpage
5
Abstract
Routine activities that many of us are used to performing in person like paying bills, purchases and bookings are now done online. With more people buying irregularly bought products online, more consumers are relying on professional, amateur and user reviews to inform them of the quality of their intended purchase. Little known about how consumers use these reviews. Less is known about how these reviews influence buying behavior. This article outlines a research framework that can provide insight into these areas.
Keywords
Internet; consumer behaviour; Web purchases; bills payment; bookings; buying behavior; user reviews; word-of-mouth; Companies; Consumer electronics; Information systems; Internet; Online Hotel Booking; e-Commerce; e-Intermediary; e-Trust; eWOM;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location
Tianjin
ISSN
2161-1890
Print_ISBN
978-1-61284-310-0
Type
conf
DOI
10.1109/ICSSSM.2011.5959398
Filename
5959398
Link To Document