Research on LV´s Chinese marketing strategy based on the STV triangle model

With the open economy and the economic globalization´s deep influence, the age of the Chinese luxury consumption has come. This paper analyzes LV´s marketing strategy in Chinese market based on Philip Kotler´s STV triangle model, and finds the key reasons behind its success. According to the research results, this paper also gives Chinese local luxury enterprises some suggestions to help them exploring a set of profit-making modes in local market.