Title :
Designing dynamic management based on customer-focused view
Author :
Kim, Stephen In-Ho ; Chae, Gi-Young ; Choi, Gul Sung
Author_Institution :
Sch. of Bus., Hanyang Univ., Seoul, South Korea
Abstract :
Based on customer-focused view this paper develops new constructs, explicit needs/demand concerning customers´ willingness to pay (WTP) out of which Norm as Ideal comes out as a significant strategic guideline for explaining value creation universally at any time to any firm in any industry in all circumstances. And it dares design dynamic management to deal with innovation adapting to needs evolution for obtaining adaptive goodness with the standpoints of holism/synthesis/ dynamism.
Keywords :
customer satisfaction; innovation management; adaptive goodness; customer willingness-to-pay; customer-focused management; dynamic management design; holism-synthesis-dynamism standpoint; value creation; Companies; Industries; Internet; Presses; Sufficient conditions; Technological innovation; adaptive goodness; customer-focused view; dynamic management; holism/synthesis dynamism; willingness to pay;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-1-61284-310-0
DOI :
10.1109/ICSSSM.2011.5959409
