• DocumentCode
    2368711
  • Title

    A game theory analysis of pricing strategies in China´s economy hotel industry

  • Author

    Shan, Jun ; Zhang, Jin

  • Author_Institution
    Bus. Sch., Nankai Univ., Tianjin, China
  • fYear
    2011
  • fDate
    25-27 June 2011
  • Firstpage
    1
  • Lastpage
    5
  • Abstract
    Economy hotel is a relatively new concept, and first appeared in China in the late 1990´s. After a rapid growth in the 2000´s, the industry has become highly competitive and pricing strategy has become crucial for a company to succeed in such an industry. In this paper, we apply the game theory to quantitatively analyze the competitive pricing strategies. Nash equilibrium is characterized and other pricing issues such as price discrimination are also discussed based on a leading economy hotel chain in China.
  • Keywords
    game theory; hotel industry; pricing; China economy hotel industry; Nash equilibrium; game theory analysis; pricing strategies; Cities and towns; Games; Industries; Nash equilibrium; Pricing; China; Economy Hotel; Game Theory; Pricing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
  • Conference_Location
    Tianjin
  • ISSN
    2161-1890
  • Print_ISBN
    978-1-61284-310-0
  • Type

    conf

  • DOI
    10.1109/ICSSSM.2011.5959421
  • Filename
    5959421