Research of crowdsourcing model based on case study

The emergence and development of crowdsourcing provide a new way of business or organization innovation. Crowdsourcing model is researched based on the theoretical analysis eight cases study. First, the concept of crowdsourcing is defined from the perspective of theoretical analysis. Its general process is summarized. Compared to outsourcing their similarities and differences are summed up. Its emergence reason and advantages are analyzed based on transaction cost theory and business management theory. Related research of participate motivation is reviewed. The problems and limitations are pointed out. Then the theoretical framework of crowdsourcing model is established. Second, based on the theoretical framework, two successful crowdsourcing cases are selected to study on six dimensions. New findings are obtained. The crowdsourcing model is understudied clearer and deeper. Some further research points are found. The conclusion can provide theoretical and practical support of crowdsourcing model for researchers and companies.