Title :
Antecedents of initial trust in the online peer-to-peer lending marketplace
Author :
Dongyu, Chen ; Gezhi, Chen ; Jie, Ding ; Sujuan, Jiang ; Jiangang, Shen
Author_Institution :
Sch. of Economic Inf. Eng., SWFUE, Chengdu, China
Abstract :
Online market for peer to peer (P2P) lending is the marketplace where individuals can make unsecured online microloans to other individual borrowers. Such marketplace has experienced significant growth since its inception in 2005. However, the factors that drive people to lend online are still under limited study. This paper examines the possible influential factor of social capital and disposition on lenders´ trust toward borrowers on the P2P lending market. The results reveal that, the more structural and relational social capital a borrower gain, the more trust he/she can obtain from lenders, moreover, lenders´ disposition will also has a significant influence on trust. Implications for research and practice are discussed.
Keywords :
marketing data processing; peer-to-peer computing; P2P lending; initial trust; lender disposition; online peer-to-peer lending market place; social capital; unsecured online microloans; Business; Electronic commerce; Information systems; Internet; Peer to peer computing; Reliability; Social network services; P2P lending; disposition to trust; social capital; trust;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2011 8th International Conference on
Conference_Location :
Tianjin
Print_ISBN :
978-1-61284-310-0
DOI :
10.1109/ICSSSM.2011.5959503
