Title :
Findings from a practical project concerning Web usage mining
Author :
Dellmann, Frank ; Wulff, Holger ; Schmitz, Stefan
Author_Institution :
Fachhochschule Munster, Germany
Abstract :
In a practical project a statistical analysis of the Web log files of the domain www.volkswagen.de was carried out by using the CRISP-DM procedure. For the preprocessing phase, more profound findings could be gained than are usually described in many studies. Since the aim was to deduce significant statements while measuring the effect, tests of significance for e-metrics were used in addition to the commonly described procedure.
Keywords :
Web sites; data mining; semantic Web; statistical analysis; user interfaces; Web log files; Web usage mining; data preprocessing phase; data understanding; e-metrics; practical project; statistical analysis; Automobiles; Companies; Data analysis; Distribution functions; Internet; Navigation; Pattern recognition; Robots; Statistical analysis; Testing;
Conference_Titel :
Data Mining, 2003. ICDM 2003. Third IEEE International Conference on
Print_ISBN :
0-7695-1978-4
DOI :
10.1109/ICDM.2003.1251015
