Title :
A study on the marketability of environmentally friendly products made of long life materials
Author :
Tsai, Pi-Ju ; Nagasawa, Shin´ya
Abstract :
This study examines the marketability of products made from long life materials by using Evaluation Grid Method, AHP and conjoint analysis. Although consumer acceptance of long life products is not very high, it is promising to sale to segments that prefer these
Keywords :
design for environment; AHP; Evaluation Grid Method; conjoint analysis; long life materials; marketability; Automobiles; Automotive materials; Conducting materials; Data analysis; Decision making; Educational institutions; Marketing and sales; Motorcycles; Psychology; Refrigerators;
Conference_Titel :
Environmentally Conscious Design and Inverse Manufacturing, 2001. Proceedings EcoDesign 2001: Second International Symposium on
Conference_Location :
Tokyo
Print_ISBN :
0-7695-1266-6
DOI :
10.1109/.2001.992328
