DocumentCode
2373305
Title
A study on the marketability of environmentally friendly products made of long life materials
Author
Tsai, Pi-Ju ; Nagasawa, Shin´ya
fYear
2001
fDate
2001
Firstpage
116
Lastpage
121
Abstract
This study examines the marketability of products made from long life materials by using Evaluation Grid Method, AHP and conjoint analysis. Although consumer acceptance of long life products is not very high, it is promising to sale to segments that prefer these
Keywords
design for environment; AHP; Evaluation Grid Method; conjoint analysis; long life materials; marketability; Automobiles; Automotive materials; Conducting materials; Data analysis; Decision making; Educational institutions; Marketing and sales; Motorcycles; Psychology; Refrigerators;
fLanguage
English
Publisher
ieee
Conference_Titel
Environmentally Conscious Design and Inverse Manufacturing, 2001. Proceedings EcoDesign 2001: Second International Symposium on
Conference_Location
Tokyo
Print_ISBN
0-7695-1266-6
Type
conf
DOI
10.1109/.2001.992328
Filename
992328
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