Context Awareness Aims at Novel Fruition Models: Augmented Reality May be the Killer Application for Context Awareness

In this paper we describe the achievement of a Context Aware platform capable of collecting contextual user data and also information about users´ surrounding context such as relevant Point of Interests. We also analyze the complexity of exploiting a large amount of collected data through a proper interactive system without affecting applications´ usability and avoiding information overload. We finally detail the achievement of an Augmented reality user interface which serves as pedestrian navigator towards context aware Point of Interests.