Title :
The Contribution of Intelligent System in Forming Trust and Competitiveness during Online Transactions
Author_Institution :
Zayed Univ., Dubai
Abstract :
This paper uncovers concealed relationships between trust and competitiveness. This study analyzes the effect of these factors on human online decision process and how they influence the business-to-consumer (B2C) outcome when they are used collectively. This research provides a toolset for users to gauge the level of trust and competitiveness of a Web site prior to their engagement in online decision-making process.
Keywords :
Web sites; decision making; electronic commerce; Web site; business-to-consumer outcome; human online decision process; intelligent system; online decision-making process; online transactions; Decision making; Electronic commerce; Expert systems; Fuzzy logic; Humans; Instruments; Intelligent systems; Internet; Privacy; Testing; Competitiveness; Electronic Commerce; Expert System; Internet; Trust;
Conference_Titel :
e-Business Engineering, 2007. ICEBE 2007. IEEE International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-0-7695-3003-1
DOI :
10.1109/ICEBE.2007.26
