Virtual store design in collaborative virtual environments: History, characteristics, and culture

Author

Wang, Rui ; Wang, Xiangyu

Author_Institution

Fac. of Built Environ., Univ. of New South Wales, Sydney, NSW, Australia

fYear

2011

fDate

8-10 June 2011

Firstpage

793

Lastpage

800

Abstract

The rapid development of computer and internet technology is calling for new interaction and cooperation methods among people that are physically distributed. Having successfully involved many people, online shopping is an area that worth looking into. New platform and communication methods, such as virtual technology and voice-based communication, are being considered and proposed. This paper reviews the history, characteristics and culture of virtual worlds, based on which it also designs and tests stores with different media channels in a popular online virtual world, SecondLife. Results of the experiment and discussions are presented as well.

Keywords

Internet; retail data processing; virtual reality; Internet; SecondLife; cooperation method; interaction method; media channels; online shopping; online virtual world; virtual store design; Avatars; Companies; Internet; Media; Three dimensional displays; collaborative design; digital culture; online shopping environment; virtural worlds;

fLanguage

English

Publisher

ieee

Conference_Titel

Computer Supported Cooperative Work in Design (CSCWD), 2011 15th International Conference on

Conference_Location

Lausanne

Print_ISBN

978-1-4577-0386-7

Type

conf

DOI

10.1109/CSCWD.2011.5960208

Filename

5960208