A grey measurement of business synergy

Author

Zhang, Zhuo ; Jia, Jun

Author_Institution

Coll. of Econ. & Manage., Nanjing Univ. of Aeronaut. & Astronaut., Nanjing, China

fYear

2011

fDate

9-12 Oct. 2011

Firstpage

1870

Lastpage

1874

Abstract

Measurement of business synergy is one of the major directions in research on business strategy. This paper first reviews the development of researches on measurement of business synergy. It then uses grey system methodology to develop an econometrics model for measuring the degree of synergy between different businesses in a company, based on synergy theory. It divided a business system into subsystems such as resources system and output system, and then analyzed synergies for each subsystem. Based on that, a comprehensive model for measuring synergy for the whole system is developed. Finally, the paper used the model to analyze a case of a listed company and verify its application possibility.

Keywords

commerce; econometrics; grey systems; business synergy measurement; business system; econometrics model; grey measurement; output system; resources system; Analytical models; Collaboration; Companies; Equations; Extraterrestrial measurements; Mathematical model; business synergatics; grey coordination; measurement; performance subsystem; resource subsystem;

fLanguage

English

Publisher

ieee

Conference_Titel

Systems, Man, and Cybernetics (SMC), 2011 IEEE International Conference on

Conference_Location

Anchorage, AK

ISSN

1062-922X

Print_ISBN

978-1-4577-0652-3

Type

conf

DOI

10.1109/ICSMC.2011.6083944

Filename

6083944