DocumentCode
2382742
Title
Using Third-party Subsidy Program to Improve Trading Efficiency for Online Marketplaces
Author
Lung, Ngai ; Lian-chen, Liu ; Cheng, Wu ; Phil, Mak ; Ling-juan, He
fYear
2007
fDate
1-3 Nov. 2007
Firstpage
373
Lastpage
378
Abstract
Online marketplaces leverage information technology to bring together buyers and sellers, with greater effectiveness at massive scales; however, online marketplaces have a larger than usual price dispersion; hence it affects the trading efficiency. A simple third- party subsidy program is presented to encourage sellers to lower their selling prices; it should therefore offset the price dispersion problem and improve the trading efficiency. Experimental results show that third-party subsidy program can indeed improve trading success rate during high price dispersion trading condition. Keywords: Online Marketplace; Quantitative Subsidy; Trading Efficiency; Trading Success Rate
Keywords
Costs; Data privacy; Hardware; Humans; Information technology; Internet; Lungs; Mediation; Pricing; Software maintenance;
fLanguage
English
Publisher
ieee
Conference_Titel
Data, Privacy, and E-Commerce, 2007. ISDPE 2007. The First International Symposium on
Conference_Location
Chengdu
Print_ISBN
978-0-7695-3016-1
Type
conf
DOI
10.1109/ISDPE.2007.125
Filename
4402713
Link To Document