Title :
Moral System and Evaluation Model of Network Marketing
Author :
Tang Ping ; Yang Yingmei ; Wang Jianhui
Author_Institution :
Dept. of Manage., Beijing Youth Politics Coll., Beijing, China
Abstract :
Based on the surveys for moral status of China´s network marketing, to analyze the moral failure and the causes of network marketing to try to build moral system and evaluation model of network marketing in the harmonious society. And on this basis, establish normative measures for network marketing moral.
Keywords :
Internet; marketing; evaluation model; moral failure; network marketing moral system; Biological system modeling; Business; Ethics; Indexes; Internet; Security; Standards; evaluation model; moral system; network marketing;
Conference_Titel :
e-Business Engineering (ICEBE), 2010 IEEE 7th International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-8386-0
Electronic_ISBN :
978-0-7695-4227-0
DOI :
10.1109/ICEBE.2010.105
