Study on Open APIs of E-Commerce Platforms and Design of a Third Party Application for Taobao

Author

Piao, Chunhui ; Han, Xufang

Author_Institution

Sch. of Econ. & Manage., Shijiazhuang Tiedao Univ., Shijiazhuang, China

fYear

2010

fDate

10-12 Nov. 2010

Firstpage

184

Lastpage

189

Abstract

Starting from brief introduction to TOP API and eBay Developers Program, a deep comparison of TOP API and eBay API from some aspects including developer registration, application creation, API call limits, openness to transaction-related data and openness to social networking data is made. Using SNS API and transaction category of APIs on Taobao Open Platform, a new third party application for sellers is designed, it can be used to conduct target marketing and customer relationship management. The specific method and steps of how to extract the related data are described in detail.

Keywords

application program interfaces; customer relationship management; electronic commerce; social networking (online); Taobao; customer relationship management; e-commerce; eBay developers program; marketing; open API; social networking; third party application; Authentication; Authorization; Business; Communities; Data mining; Feeds; Social network services; SNS; e-commerce platform; open API; thrid party application;

fLanguage

English

Publisher

ieee

Conference_Titel

e-Business Engineering (ICEBE), 2010 IEEE 7th International Conference on

Conference_Location

Shanghai

Print_ISBN

978-1-4244-8386-0

Electronic_ISBN

978-0-7695-4227-0

Type

conf

DOI

10.1109/ICEBE.2010.76

Filename

5704315