Title :
Study on Open APIs of E-Commerce Platforms and Design of a Third Party Application for Taobao
Author :
Piao, Chunhui ; Han, Xufang
Author_Institution :
Sch. of Econ. & Manage., Shijiazhuang Tiedao Univ., Shijiazhuang, China
Abstract :
Starting from brief introduction to TOP API and eBay Developers Program, a deep comparison of TOP API and eBay API from some aspects including developer registration, application creation, API call limits, openness to transaction-related data and openness to social networking data is made. Using SNS API and transaction category of APIs on Taobao Open Platform, a new third party application for sellers is designed, it can be used to conduct target marketing and customer relationship management. The specific method and steps of how to extract the related data are described in detail.
Keywords :
application program interfaces; customer relationship management; electronic commerce; social networking (online); Taobao; customer relationship management; e-commerce; eBay developers program; marketing; open API; social networking; third party application; Authentication; Authorization; Business; Communities; Data mining; Feeds; Social network services; SNS; e-commerce platform; open API; thrid party application;
Conference_Titel :
e-Business Engineering (ICEBE), 2010 IEEE 7th International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-8386-0
Electronic_ISBN :
978-0-7695-4227-0
DOI :
10.1109/ICEBE.2010.76
