Title :
Cognition and Culture in ICT Experience
Author :
Zhao, Jue ; Zhang, Sheng ; Tan, Weiwei
Author_Institution :
Sch. of Comput. & Electron. Eng., Hunan Univ. of Commerce, Changsha, China
Abstract :
Chinese and western have two totally different systems of thought, holistic and analytic, respectively. Rooted in national culture, system of thought forms different cognitive processes toward the performance of using the technology. In this study, we empirically investigate the cognitive pathways underneath the proposed acceptance model in the two cultures. The findings suggest that culturally patterned cognitive processes make people in China and Canada have two contrast preferences on the causal relationships in the model to decide use of information communication technologies.
Keywords :
cognition; cultural aspects; information technology; Chinese culture; ICT experience; cognition; cognitive pathways; information communication technologies; western culture; Analytical models; Bismuth; Context; Cultural differences; Electronic learning; Psychology; Reliability; Culture; cognition system; technology acceptance;
Conference_Titel :
Parallel and Distributed Computing, Applications and Technologies (PDCAT), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-9110-0
Electronic_ISBN :
978-0-7695-4287-4
DOI :
10.1109/PDCAT.2010.30
