Towards measuring self-perception in disseminating information

Online information is becoming increasingly important within strategic communication and the use of unlimited social media (the internet). Since the information can be manipulated, it is crucial to measure one´s perception to avoid negative perception that may leads to threat. This paper presents two models on representing a general model of self-perception and a self perception measurement model for online media user. The online media is able to disseminate information across the globe regardless of user location and background. These models are to show how information may be changed and how a user could be evaluated through three domains of inter-related activities: receiving information, synthesizing the information and communicating the information to others. These models are not only appropriate for strategic communication, but also applicable to any application domains in relation to measurement.