Title :
Aligning business and technology strategies - an evaluation of a third generation wireless technology
Author :
Asif, Saad Zaman
Author_Institution :
Technol. Res. & Dev., Overland Park, KS, USA
Abstract :
This paper addresses the process by which Sprint aligns its business and technology selection strategies for its wireless services. The paper uses the example of a 3G (Third Generation) wireless technology called "cdma2000 1xEV-DO" to describe the process of technology evaluation and its correlation with business strategies.
Keywords :
3G mobile communication; code division multiple access; commerce; marketing; packet radio networks; technology management; 1xEV-DO; 1xEV-DV; 3G; Sprints business alignment; cdma2000; technology selection; third generation wireless technology; wireless services; Feedback; Multiaccess communication; Paper technology; Prototypes; Research and development; Speech analysis; Standards organizations; Telecommunication standards; Testing; Time to market;
Conference_Titel :
Engineering Management Conference, 2003. IEMC '03. Managing Technologically Driven Organizations: The Human Side of Innovation and Change
Print_ISBN :
0-7803-8150-5
DOI :
10.1109/IEMC.2003.1252314
