Title :
An infrastructure for electronic commerce in the semiconductor industry
Author_Institution :
Silicon Storage Technol., Sunnyvale, CA, USA
Abstract :
A customer-centric business model using the electronic media for world commerce in the semiconductor industry is presented. It is shown that the proposed model has a great potential to meet customer demands rapidly and cost-effectively and improve customer satisfaction. The model, also, has a great potential to offer an overall improvement in the efficiency and satisfaction of a firm´s sales and customer support team over the traditional commerce.
Keywords :
customer services; electronic commerce; electronics industry; management; semiconductor device manufacture; customer centric business; customer demands; customer relationship management; customer satisfaction; customer support team; electronic commerce; electronic media; semiconductor industry; traditional commerce; Business; Electronic commerce; Electronics industry; Industrial electronics; Integrated circuit technology; Internet; Marketing and sales; Semiconductor device manufacture; Silicon; Telephony;
Conference_Titel :
Engineering Management Conference, 2003. IEMC '03. Managing Technologically Driven Organizations: The Human Side of Innovation and Change
Print_ISBN :
0-7803-8150-5
DOI :
10.1109/IEMC.2003.1252318
