A web server design using search engine optimization techniques for web intelligence for small organizations

In the era of globalization, new businesses led companies to be everywhere in the world to respond for the new needs of gaining new markets and enforce its existence in acquired ones in order to stay in living in extreme competitions that do not recognize countries boundaries. Web Services technologies responded quickly to help such evolution and in many situations the Web Services application is driving businesses and dictating a new way of doing business. In this paper, we present an ideal model for developing web servers for small organizations by including search engine optimization techniques such as the best set of keywords from the search results of the Top-k Keyword Proximity Organic Searches and from the results of Similar Keyword Searches and Image Searches. We analyze the database of the web services to discover the customers´ preferences, demographics, and demand patterns and trends. Also, we discuss the Quality of Services (QoS) of the Web services including the areas of Trust and Reputation, Security, Enterprise Application Integration (EAI), and the Reliability and Performance. Our prototypes and studies could be applied to improve the global Search Marketing (SM) of enterprise websites in small organizations in areas of business, health, government, education, library and many others. Furthermore, we address the future trends of the Web Server developments as the Internet of Things (IOT) or Machine to Machine (M2M) in contrast with the existing Internet for the connection of people. The scale of the IOT or M2M will be several orders of magnitude larger than that of the current Internet, and it will drive the largest organic growth opportunity in the history of business.