Title :
Adaptive leadership SM, sustaining global competitiveness through adaptive business planning SM
Author :
Barnard, Bryan ; Norman, R.
Author_Institution :
Barnard-Norman Associates, Castro Valley, CA
Abstract :
Summary form only given. Two big problems facing business today are “which markets should we be in?” and “what solution should we develop for them?” The adaptive leadership culture solves this dilemma by integrating and balancing organizational knowledge-of the customer, the organization, and society-to improve the decision quality in providing value to customers. In an adaptive leadership culture, management teams make decisions concerning the first question: “which markets offer the best profit potential?”; and solution teams make decisions surrounding the second question: “what solution should we develop for each market?”. Adaptive business planning, is the integration and alignment of those two efforts to focus competitive strategies in global environments. This way of doing business develops a keen sense of the customer perspective across the organization. With this perspective, decisions about how best to “manage technology” become more focused and rational. Depending on the maturity of the markets being served, the organization strives to adapt its business practices to the pace of change in the market place with a perspective which is balanced, given the scope of competitive offerings. More rigor and effort is used early in the development process to develop a knowledge base upon which both strategic and tactical development decisions can be based. Speed of development, as well as the efficiency and effectiveness of decision making, are increased across the organization because of a better definition and commitment to the value delivery proposition for each market segment
Keywords :
management; strategic planning; adaptive business planning; adaptive leadership; competitive strategies focusing; decision quality; global competitiveness; knowledge base; market segment; organizational knowledge; strategic development decisions; strategic management; tactical development decisions; value delivery proposition; Collaboration; Educational institutions; Environmental economics; Force control; Fuel economy; Gold; Research and development; Samarium; Strategic planning; Technological innovation;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653255