Title :
The Application of Network Marketing Tools
Author :
Liang, Wen ; Haizhen, Li
Author_Institution :
Bus. Sch., Central South Univ., Changsha, China
Abstract :
The exploitation and utilization of Internet marketing tools is mainly to make the network marketing function come true. This paper mainly dissertate in detail the function of network marketing from the respect of online survey, online information issue, website popularize, web brand establish, online promotion, distribution channel, after sale services. Those aspects reflect the whole process activities of marketing on internet.
Keywords :
Internet; Web sites; promotion (marketing); Internet marketing tools; distribution channel; network marketing function; network marketing tools; online information issue; online promotion; online survey; sale services; web brand establish; website popularize; Companies; Electronic mail; Internet; Marketing and sales; Media; Search engines; applicationt; marketing function; network marketing rool;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.322
